TIME TRAVELER™ is OUR PROPRIETARY MOBILE VR APP.
Stand at specific historical locations, and you can see what they looked like
in the past. The app uses your device camera and accelerometer in conjunction
with photo-realistic CG to create a hybrid VR experience on your screen. You
move, and the past moves with you!
In March 2016, Macy’s and PSD/Time Traveler began work on a strategy to move the legacy brand into the future with a marquee AR/VR experience. This new app would promote the 90th anniversary of the Macy’s Thanksgiving Day Parade and be backed by millions of dollars in promotion. PSD/Time Traveler worked with the parade’s executive team led by EP Amy Kule to identify core demographic behaviors and create a custom time travel experience that followed through on Macy’s brand tenets.